13
Oct

2016 Annual Report: Africa Harvest public perception survey: Re-energizing the communication strategy

Africa Harvest public perception survey: Re-energizing the communication strategy

In April 2016 Africa Harvest conducted a stakeholders’ perception analysis for the purpose of evaluating how well the organization is perceived and identifying areas for perception improvement. Through the use of an independent market research firm, Research Solutions Africa, the interviews began in April 2016. The second wave of interviews was concluded in late July.

93% of the interviewed stakeholders are aware of the projects that are run by Africa Harvest, with all the interviewed policy makers mentioning that they are fully aware of the projects. 76% of the interviewed stakeholders cited that they receive sufficient updates on the projects that they run in partnership/ collaboration with Africa Harvest. All the interviewed donors cited that they receive sufficient updates from Africa Harvest and that the reports they receive cover all the required information.

The survey also revealed that 88% of the interviewed respondents have a feeling that Africa Harvest is moving in the right direction towards achieving its goals/ objectives. The main reason given for this is that the results are positive and visible through the farmers, as the projects are implemented on the ground.

The survey also showed areas where the organization continues to improve and streamline. This includes Africa Harvest’s communication strategy, where the survey indicated that the success and track over the last 15 years have not been effectively communicated therefore, to ensure greater visibility and institutional In April 2016 Africa Harvest conducted a stakeholders’ perception analysis for the purpose of evaluating how well the organization is perceived and identifying areas for perception improvement.

Through the use of an independent market research firm, Research Solutions Africa, the interviews began in April 2016. The second wave of interviews was concluded in late July.93% of the interviewed stakeholders are aware of the projects that are run by Africa Harvest, with all the interviewed policy makers mentioning that they are fully aware of the projects. 76% of the interviewed stakeholders cited that they receive sufficient updates on the projects that they run in partnership/ collaboration with Africa Harvest.

All the interviewed donors cited that they receive sufficient updates from Africa Harvest and that the reports they receive cover all the required information. The survey also revealed that 88% of the interviewed respondents have a feeling that Africa Harvest is moving in the right direction towards achieving its goals/ objectives. The main reason given for this is that the results are positive and visible through the farmers, as the projects are implemented on the
ground.

The survey also showed areas where the organization continues to improve and streamline. This includes Africa Harvest’s communication strategy, where the survey indicated that the success and track over the last 15 years have not been effectively communicated; therefore, to ensure greater visibility and institutional

Developing an automated system of project and information management

During the year in review, Africa Harvest engaged developers in the creation of a Project Information Management System (PIMS). The system’s goal is to improve the process of creating, identifying, collecting, organizing, sharing, adapting, and using project information.

When completed, the system will enable easy access of all the information one needs on any project. Protect and storage of information will make it easy to monitor or measure the progress of projects being implemented. By managing information and accessing the right information to the right people, the database will also improve the institutional decision-making process.